In this week’s edition, we look at editor Matt Vereb’s favorite coach in not only New York, but all of sports. Rex Ryan was once again up to his old tricks this week. Let’s see what Rex said, and why it has made him Adam’s Adversary of the Week.

Big Ol' Rex Havin' Some Fun -

According to the AP, Rex went on a vintage rant this week in which he said:

“I believe this is the year we’re going to do it… I believe this is the year we’re going to win the Super Bowl. The fact is, I thought we’d win it the first two years”

We could all chalk this one up to Rex being Rex and just pass it on. But Rex, get real! At what point does this brash behavior end? We all know it is in the Jet culture to say and do the first thing that comes to mind (looking at you, Antonio Cromartie). But this statement puts an even bigger target on the backs of not just Rex, but also his players. This may not be the best thing to do when you are trying to develop a young quarterback in Mark Sanchez.

I do like some things that Rex Ryan does. For one, he makes the game more exciting in the fact that he likes to talk, which is what exactly I am criticizing him for. When it is done properly, it can be entertaining and effective. Before the Jets/Pats playoff match this year, Rex stated, “This game is personal – it’s me vs. Belichick”. This took all of the pressure off of his players and turned the game from Brady v. Sanchez or Jets v. Pats into Ryan v. Belichick. However, Ryan flying off the handle, at a press conference literally in the dead of the offseason, will do nothing but provide opponents a reason to circle the game against the Jets on the calendar for next year.

In closing, thank you Rex, for your continuous amount of material that I believe you will give me to write about in 2011. I’m not sure if anyone will come close to having the distinction as much as you, but for this week, congratulations for being named Adam’s Adversary of the Week.